I’ve previously posted about the potential benefits of Guest Blogging and have since received questions on how to get started with hosting Guest Bloggers. To address this question, I felt it was necessary to back up a bit and provide some of my personal tips to get started.
Create a Guest Blogging Informational Page
This will be the central portal that provides important information to potential Guest Bloggers and lets them know exactly what your looking for, how they can contact you, why one would want to guest blog on your site and what advantages there are for those who publish an article on your blog. You’ll want to include the following;
- Introduction and Overview of Your Blog - Not everyone who finds this page will be familiar with your blog and many may find it via search engines, social networking, etc.
- Accomplishments - Let them know what sets your blog apart from all the rest. You can include Page Rank, Blog Awards, etc.
- What’s In It For Guest Bloggers - This is your sales pitch. You don’t need to pay bloggers to write guest posts on your site. Many are looking to further expand their reader base and this is an excellent opportunity for cross promotion.
- What Your Looking For - You can be as specific as you want, but be sure to atleast provide basic information to help potential guest bloggers better prepare and to help you weed out posts that wouldn’t fit into your blog.
- Specifics For Guest Bloggers to Provide - To avoid excessive and unecessary e-mails, such as “I’ll do it, what do you want me to do,” provide a list of specific information you want interested bloggers to provide.
- Name
- Blog URL or Sample Work
- Story Ideas
- Availability to Post
- Requirements - Whether you will require anything from a Guest Blogger, you should address this area so it leaves no question. For example, you may want to consider requiring linkbacks.
- Contact Information - This is very important. Don’t forget to let potential Guest Blogger’s know how to contact you. I’d recommend using a contact form, but if nothing else, be sure to provide an e-mail address.
Promote Your Guest Blogging Opportunity
Now that you have all the information for Guest Bloggers to provide, get the word out. Here’s a few tips to help promote your Guest Blogging Opportunity Page.
- Link the Guest Blogging Opportunity Page to the top of your site for all to read.
- Use social networking sites such as Stumbled Upon, Digg, Reddit, Twitter, etc.
- Invite Any of Your Readers Who Stand Out.
- Post the opportunity at Message Boards where Bloggers may hang out. I’d recommend the following;
- Promote the Opportunity at Other Sites Within Your Niche
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